Sweden’s unique focus on innovation, sustainability, co-creation and equality has created a highly dynamic economy. This makes the country a formidable platform for companies to expand their business upon and to use as a brand that meets the demands of an increasingly purpose-driven world.
Business Sweden continuously monitors markets globally, and analyses the effects on Swedish companies’ internationalisation. Our reports provide a broad view of Swedish exports and foreign investments.
Vietnam remains an emerging market which often requires presence on the ground. With a sizable population of over 97.3 million including the fastest expanding middle class in the Asia-Pacific, Vietnam is one of the key markets in Southeast Asia and is increasingly emerging as a manufacturing hub in the region. Overall, the majority of respondents remain positive of Vietnam’s business climate.
Mexico is the second largest market in Latin America, with almost 130 million inhabitants, and the 15th largest economy in the world. Thanks to its geographical proximity and strong trade relations with the United States, Mexico poses an interesting opportunity for manufacturing companies with sales in North America. It is our hope that this report will provide a fresh perspective and serve to create many new business opportunities between Mexican and Swedish companies.
Businesses in Singapore are struggling with rising inflation and supply-side bottlenecks. However, Swedish companies have over the year shifted from cost-savings to a sales-driven approach and investments and new establishments of Swedish companies in Singapore have remained strong.
Sweden and Indonesia have a long and successful history of exchanging ideas, knowledge and technology in a long-term partnership for mutual growth. With its population approaching 270 million, rising domestic demand and massive investments in physical and digital infrastructure, Indonesia is, without a doubt, a market with great potential for Swedish businesses.
Spain is the fourth largest economy in the EU and the 14th largest in the world, with a population of around 47 million people. Spain and Sweden’s long-standing trade relationship has been solid with a relative trade balance between the two countries. The Business Climate Survey for Spain 2022 reveals that Swedish companies in general viewed the business climate in 2021 as improved compared to 2020, with a more positive outlook on the future for their businesses.
As an emerging economy, South Africa has been a constantly attractive market for Swedish companies looking to expand within the region. There has been continuous investment into creating an enabling environment that fosters opportunities for economic growth. As “Team Sweden” in the region, we are constantly looking for new avenues of collaboration and growth focusing on sustainability, technology, and innovation.
In 2021 the Business Climate Survey was launched for the first time in the Netherlands. Most of the respondents, 76 per cent, then found the Dutch business climate good or very good. This year, as many as 84 per cent believe so.
Digitalisation has changed the way healthcare is planned, accessed, and delivered. Data and digital technologies are transforming healthcare networks, but the potential is only just being revealed and opportunities for growth are vast. Understanding the factors driving Sweden’s connected health sector boom is the first step to leveraging opportunities for international investment and collaboration.
In line with the overall market situation, many Swedish companies in China experienced a profitable 2021, and they saw stronger growth than the previous year. But they also faced a number of challenges. A key issue for companies was the trade impact from the pandemic as well as the barriers caused by the pandemic management in China.
Recently, Hong Kong was hit by the fifth wave of COVID-19 which took many lives and affected the city economically. Most respondents are still profitable, but the financial performance is weakening. Only a third of the companies are planning to increase their investments and some are even considering relocation. Yet, Hong Kong is still viewed to be on par with other cities or more competitive according to a majority.
As the largest economy in Europe and accounting for one quarter of the European Union’s GDP, Germany is Sweden’s most important trade partner. Throughout the turbulence of the past years, the relationship between Sweden and Germany remains strong. Most respondents expect both industry turnover and investments in Germany to increase in the coming year.
AI is not new, we have known about it’s potential since the 1940s, but it is only now that computer science has provided the power to finally begin exploring the possibilities. The inevitable rush to explore and develop AI is far-reaching and Sweden is playing a critical role in driving sustainable, ethical, and practical research and development.
The COVID-19 pandemic continued to overshadow 2021 with closed markets, travel restrictions and disruptions in supply and value chains. However, sustainability was reflected in many countries’ national recovery plans and a record number of countries announced net-zero targets. During the year, we have strengthened our global efforts to accelerate innovations and contribute to sustainable growth and green transition.
The Asia Pacific region (APAC) is the world’s most dynamic and represents a great opportunity for companies looking to expand globally. However, success is not an easy win. The cultural and economic diversity across the region means Swedish companies need to apply strategies that are agile and responsive to current market conditions.
The Asia-Pacific region (APAC) has seen decades-long rapid economic growth which has gradually shifted the global economic balance of power. With it’s massive population and stabilising economic growth, APAC’s potential and the power shift has been anticipated for a long term. However, the pace of change has happened faster than predicted, resulting in a dramatic and ongoing transformation of the business landscape.