Consumer goods

Sweden leads the transition to sustainable consumption

The consumer goods industry is facing increased uncertainty driven by global economic fluctuations and rapid climate change.

Swedish companies in the fast-moving consumer goods (FMCG) sector are directly affected, whether they operate internationally or not. To navigate these challenges and increase resilience, a strategic plan for internationalisation is essential.

Key Factors:

  • Market Selection: Carefully choosing the right markets is crucial.
  • Entry Strategy: The timing and method of market entry impact success.
  • Technological Adaptation: Implement AI and update business models considering new sustainability regulations.

Sweden is a pioneer in promoting sustainable consumption and production within the lifestyle industry. With new technology, innovative business models, and digitalisation, Sweden drives sustainable solutions that meet both ethical and environmental standards.

We connect start-ups and established companies with global markets and international cooperation. Contact us to accelerate your internationalisation.

Contact our team

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Take the Next Step on Your Growth Journey. Here’s How We Can Help You:

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Accelerator Programme
Expand Your Business to the USA

The SCALE US program is an accelerator aimed at founders, CEOs, and/or C-level executives of small and medium-sized enterprises in the consumer goods sector. It is designed for those who have gained a foothold in the American market and want to further localize and scale up their operations.

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Our Course Offerings
Sharpen Your E-Commerce Skills

As e-commerce grows globally, the competition is becoming fiercer, with many e-commerce players increasingly adept at localizing their offerings for each market. To capture market share, it is crucial to sharpen your digital export strategy and become relevant to your local target audience in each market.

Our Consumer Goods Team

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Asli
Sungur
Head of Consumer Goods
Elina
Uebel
Project Manager, Strategy and Business Development

Learn More About Consumer Goods

Global e-commerce

With the rapid digitalisation and advancements in e-commerce, Swedish businesses now have unprecedented opportunities to reach customers worldwide. The maturation of e-commerce has fostered a global consumer base that is increasingly confident and comfortable purchasing from international e-commerce operators. This swift evolution paves the way for Swedish companies to emerge as successful global e-commerce leaders.

Understanding post-pandemic consumers in China

The Covid-19 pandemic reshaped purchasing behaviors in China. This report provides insights into Chinese consumers' journey and key actions for Swedish companies to succeed in the market.

Creating a green future: trends in the sustainable lifestyle sector

The creative, food, and lifestyle sectors are coming under increasing scrutiny for their impact on the environment – but there are solutions emerging to promote sustainable production, consumption, and circularity. In this trend guide, we look at the latest innovations in key sectors including aquaculture, new proteins, and smart textiles.

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Polygiene leads the way in China

In less than three years, Swedish Polygiene became a market leader in the Chinese outdoor segment. They quickly secured two major contracts and have more in the pipeline.

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Klinta makes the world a brighter place

A few years ago, Klinta’s scented candles started to attract attention abroad. The question was how to find suitable partners to make the most of the new opportunities.