The video is produced in a collaboration with Företagarna.

In the video, you'll hear from both company leaders and experts about the importance of sustainability, quality, and expert support in succeeding on the global stage. Learn how the collaboration between Swedish Stockings and Business Sweden can inspire other Swedish companies to venture into international markets and contribute to strengthening Sweden's brand globally.

We applied to the SCALE program because we felt that we needed expert assistance from someone who understands the American market, both in terms of how it works for us and also in understanding customer behavior patterns. So, it was crucial for us to find an expert who could help us with this since we don't have that expertise in-house. Johanna Juelsson, E-Commerce Manager, Swedish Stockings

Swedish Stockings was founded with the vision to revolutionize the unsustainable production of tights and is the world's first sustainable hosiery brand. Their tights are made from recycled nylon in factories powered by solar energy and undergo water purification processes to ensure environmentally friendly dyeing.


The SCALE US program is an accelerator program designed for founders, CEOs, and/or C-level executives within small and medium-sized companies in the consumer goods industry that have gained traction in the American market and seek to further localize and scale up their operations. Read more about the progam here