As global uncertainty affects traditional trade partnerships and domestic market growth slows, Swedish companies are broadening their horizons by turning to new markets. Southeast Asia has emerged as an attractive region with strong economic growth, young populations, and rapid urbanisation.
Business Sweden is tasked with enhancing awareness among SMEs about business opportunities in Asia, as part of the government's Asia initiative. A lecture tour conducted across Sweden in the autumn of 2024 is now followed by a study trip to Thailand, Vietnam, and Malaysia on 10–14 March.
During the trip, representatives from 24 Swedish SMEs across various industries will meet potential customers and business partners, share experiences, and explore collaborative opportunities. Participants, including public-sector representatives, will engage with local companies, authorities, and Swedish businesses already established in the region. They will gain insights into local market dynamics, key trends, business opportunities, and how EU sustainability regulations impact local manufacturers.
“Asia is expected to lead global economic growth in the coming years. Changing demographics, significant infrastructure and advanced manufacturing investments, and technological advancements present excellent opportunities for Swedish companies to expand their customer reach, production capabilities, R&D, and partnerships in Thailand, Vietnam, Malaysia, and the wider region. These markets play an increasingly important role in global supply chains, making them highly relevant for Sweden,” says Emil Akander, Regional Director for South and Southeast Asia at Business Sweden.
Contact for more information
For further information, please contact Business Sweden’s press office: press@business-sweden.se, +46 8 588 66 007
Company description
Business Sweden helps Swedish companies realise their export ambitions and supports international companies investing and growing in Sweden. With offices in over 40 markets worldwide, we identify business opportunities that enable our customers to expand, create jobs, and drive sustainable growth.