Your challenge – our solution. All of our services and tools have been built around this promise, covering all aspects of business development, market expansion and global sales growth.
Read moreWould you like to invest in or expand to Sweden? We offer international companies analysis, support, and guidance for every decision. Discover our services and contact our local advisors.
Read moreSweden is a world-leading innovation nation that provides both domestic and international companies with an unrivalled test market and springboard for sustainable and digital growth. Business Sweden's promotional efforts focus on seven key industries where Sweden possesses pioneering expertise.
Read moreExplore our insights on global market trends and business opportunities in Sweden and around the world. View client cases and get our latest analysis in featured reports.
Read moreAt Business Sweden, we regularly organize events that give you the tools, networks and insights you need to succeed internationally.
Read moreWe offer strategic advice and practical support in more than 40 markets around the world. Learn more about our mission and global presence.
Read more
A World Expo is the world’s largest international exhibition — a unique platform where countries, companies, and organisations come together to share ideas, showcase innovation, and build lasting partnerships. Through exhibitions, conferences, and networking events, Expos promote international collaboration and drive progress on shared global challenges.
Designed by Rimond Architects, the Nordic Pavilion is a 1,200 m2, 17-metre-high wooden structure that exemplifies timeless, sustainable design. It includes a joint Nordic exhibition, a shop, a roof terrace with a café and Nordic garden, as well as conference and meeting facilities.
Over 184 days, Sweden – together with our Nordic partners – demonstrated how innovation, sustainability and collaboration can drive global business and sustainable growth. Business Sweden led Sweden’s participation, creating a high-impact platform for companies to connect with Japanese and international stakeholders.
From Sweden’s National Day on 14 May to the Sweden–Japan Sustainability Summit on 10 October, Expo 2025 Osaka became a launchpad for new ideas, partnerships and business opportunities.
Expo 2025 Osaka was more than a showcase, it was a strategic investment in Sweden’s global positioning and a powerful platform for international business engagement. The success of Sweden’s participation was made possible through the active involvement of our partners and companies, whose contributions helped shape meaningful dialogues, forge new collaborations, and open doors to future opportunities.
As we look toward Expo 2030 Riyadh, we invite ambitious and forward-looking companies to join us in continuing this journey, strengthening Sweden’s role on the global stage and driving sustainable growth through innovation, partnership and shared purpose..
13 April - 13 October 2025 (183 days)
Yumeshima, Osaka city, Kansai region, Japan
The expected number of visitors to the World Expo is 28 million people.
The expected number of visitors to the Nordic pavilion is 1.7 million people.
Expo 2025 Osaka's main theme is “Designing Future Society for Our Lives”. The concept is called “People’s living lab”.
Japan has hosted Expos in 2005 (Aichi) and in 1970 (Osaka).
Expo 2025 is the next major collective effort for the Japanese society and political leaders after the Tokyo 2020 Olympics and Paralympics.
