Win the heart of the new APAC consumer

GDP growth in Asia Pacific is transforming and a consumption driven growth is on top of the agenda, with a new generation of consumers leading the way. They are young, confident, digitally perceptive and ready to spend to realize their high aspirations. In many consumer product categories, this region will account for an overwhelming majority of global demand and growth for decades.

How to succeed in China

China is the largest e-commerce market in the world today, and is continuously growing fast. This due to smooth payment solutions, good e-commerce platforms and cost-effective last mile logistics. For Swedish companies, this brings exciting opportunities, but to succeed adaptation to local market prerequisites, eco system and consumer behaviour is of great importance.