Sweden’s unique focus on innovation, sustainability, co-creation and equality has created a highly dynamic economy. This makes the country a formidable platform for companies to expand their business upon and to use as a brand that meets the demands of an increasingly purpose-driven world.
Business Sweden continuously monitors markets globally, and analyses the effects on Swedish companies’ internationalisation. Our reports provide a broad view of Swedish exports and foreign investments.
The long era of stability and growth in global markets is over. Fundamental shifts are radically changing the business context for companies’ international trade and investments. It is now more important than ever to understand how the changes impact your business and what to do to get ahead of competition and be well positioned in the new normal world market.
GDP growth in Asia Pacific is transforming and a consumption driven growth is on top of the agenda, with a new generation of consumers leading the way. They are young, confident, digitally perceptive and ready to spend to realize their high aspirations. In many consumer product categories, this region will account for an overwhelming majority of global demand and growth for decades.
China is the largest e-commerce market in the world today, and is continuously growing fast. This due to smooth payment solutions, good e-commerce platforms and cost-effective last mile logistics. For Swedish companies, this brings exciting opportunities, but to succeed adaptation to local market prerequisites, eco system and consumer behaviour is of great importance.