China is on track to become the world’s largest retail market. With 690 million smartphones users and counting, the nation’s increasingly tech-savvy consumers are changing the rules of engagement both online and in physical stores.

How can Swedish companies get a foothold in this vast and supercharged retail landscape? This report reveals what makes Chinese shoppers tick based on a survey of 1,500 consumers in Beijing, Shanghai, Shenzhen and Guangzhou.

The report covers the most important market dynamics and presents six key insights – from the role of omni-experiences to mobile payments and influencers.