As a market, Austria is similar to Sweden in many ways. With its nine million inhabitants, the country has almost the same population as Sweden. The two countries also share many aspects like values, consumer behaviour, population structure, social welfare, neutralist policy and the big number of small and medium-sized businesses that play an important role in innovation. All these aspects create a favourable climate for Scandinavian companies to smoothly enter the market.

Opportunities for Swedish companies

Austria recently gained more attention of Swedish companies that want to expand their business abroad. Interesting aspects are the market stability, high technological maturity and less fierce competition compared to its big neighbour Germany. Thanks to its geographic position and historical and cultural heritage, the country can also function as a springboard for the surrounding markets.

Capitalise on a good reputation

Currently, a significant part of Sweden’s main industries is represented through subsidiaries in Austria. Swedish companies in the area have a good reputation and are known for quality, reliability and integrity. The impact of this image should not be underestimated and often gives a head start to Swedish companies that want to grow their business in Austria and the surrounding countries.

How we can help

Business Sweden’s office is located in Vienna. From there, we collaborate closely with our office in Hungary, and also cover the Western Balkans and Israel.

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