A population of 325 million people makes the USA the world's largest consumer market as well as the biggest importer of goods and services. It is also Sweden's largest export market outside the European Union – our total annual export of goods and services is valued at around 90 billion SEK. The ten largest American industries, including manufacturing, healthcare, finance, education, and consumer products, each individually generate an annual revenue greater than Sweden's total GDP.
A booming economy
The US economy is currently booming, which makes it a great time to grow global sales here. More than 1,600 Swedish companies in various industries are already active in the USA. These companies have a good reputation locally, widely recognised as leaders in innovation and quality. In addition, approximately 25 percent of Swedish companies’ global revenue comes from the USA.
There are several key industrial clusters of interest for Swedish companies including IT, design, financial services, transport systems, and healthcare. By setting up a local presence in these clusters, Swedish companies get access to competence, capital, and economies of scale.
Be aware that the American market may present tough competition, and it can be difficult to understand the legal system. You can read more about common challenges for Swedish companies in our interview with our Trade & Invest commissioner Ann-Sofie Safa below.
How we can help
Business Sweden has had a presence in the USA since the 1970s. Our team of around 30 people cover all 50 states through our offices in New York, Chicago, and San Francisco. A few of our key services include providing strategic advice, producing tailor-made market analyses and introducing you to suitable partners and reliable legal advisors. For companies in the early stages of market expansion, we also have a team of business developers located in Sweden.