Key facts in numbers
  • Thailand: Volvo CE’s second-largest Southeast Asian market
  • 20+ years of prior partnership  
  • Structured partner search delivered
  • Successful EC210 excavator launch
 
Maintaining market momentum

Volvo Construction Equipment (Volvo CE), a global manufacturer of premium construction machinery, reached a strategic turning point when it mutually ended a decades-long partnership with its Thai distributor. To maintain customer service, safeguard market share, and ensure continuity, Volvo CE required a strong new partner.

 

Business Sweden’s structured approach and local insights were instrumental in helping us find the right partner. The transition has already shown positive results, and we’re excited about the future in Thailand. Regional Director, Volvo CE Asia
A structured, data-driven partner search

Business Sweden supported Volvo CE through a comprehensive partner search, including:

  • market screening and benchmarking
  • financial and operational assessment
  • access to senior decision-makers
  • due diligence and meeting support

This process enabled Volvo CE to efficiently evaluate, and shortlist candidates aligned with its long-term strategy.

 

A renewed presence through a trusted partner

Volvo CE selected Chairatchakarn (Bangkok), a respected local industrial group. The partnership was formalised at a signing ceremony marking a new phase of engagement in Thailand. Soon after, Volvo CE successfully launched its next-generation EC210 excavator to the Thai market, reinforcing customer confidence.

“Business Sweden’s structured approach and local insights were instrumental in helping us find the right partner. The transition has already shown positive results,” Raven Chua, Head of Market West, Volvo Construction Equipment.

 

Challenge

Volvo CE faced strategic challenges following the mutual termination of its partnership in Thailand due to prevailing economic conditions, putting its market position and growth prospects at risk in one of Southeast Asia’s most critical markets.

Solution

Business Sweden conducted a structured partner search, including market screening, stakeholder engagement, and due diligence, to identify a strong local distributor aligned with Volvo CE’s strategic goals.

Result

Volvo CE partnered with Chairatchakarn (Bangkok), launched its next-generation EC210 excavator, and regained traction through improved distribution and customer support.

Value impact

The new partnership strengthened Volvo CE’s market presence and reinforced customer confidence, positioning the brand for long-term success in Thailand.

 

About Volvo Construction Equipment (Volvo CE)

Volvo CE is a global leader in construction solutions, delivering premium products and services with worldwide service networks and dealerships in 180 markets.