In a world marked by rapid geopolitical shifts and economic interdependence, the partnership between Kenya and Sweden stands out as both resilient and forward-looking.
Being Swedish is a great advantage for companies in Kenya. A significant 68 per cent of respondents believe the Swedish brand plays a major role in influencing their business operations.
In the findings of the survey, 64 per cent of respondents reported that their customers take environmental considerations into account, with 14 per cent deeming the environment to have a high impact on customers when making purchasing decisions.
Industrial firms show the strongest alignment with environmentally aware customers, which could be due to increasing global pressure on industries to decarbonise and comply with green regulations.
Perhaps the most important insight from this year’s survey is the resilience and adaptability of Swedish companies operating in Kenya. Despite external and internal headwinds, firms continue to leverage the strength of the Swedish brand associated with innovation, quality, and sustainability to maintain relevance and competitiveness in the local market.
Want to read a full overview of the survey results with a detailed analysis? Download the report today.
ABOUT THE SURVEY
The 2025 Business Climate Survey, published by Team Sweden in Kenya (the Embassy of Sweden in Nairobi and Business Sweden), aims to deepen our understanding of the Swedish business experience in one of Africa’s most dynamic economies.
This year, the survey was sent out to 32 company representatives. Responses were collected in February and March 2025, and a record of 22 respondents provided answers, yielding a 69 per cent response rate.
As Team Sweden, we remain committed to supporting Swedish companies in Kenya and fostering a robust partnership that contributes not only to business growth but also to Kenya’s broader development aspirations.
