According to the International Monetary Fund (IMF), Vietnam, with its 7,1% growth, was one of the 20 fastest-growing economies globally in 2024. Furthermore, it is the country with the second most Free Trade Agreements in ASEAN.
Eighty-nine per cent of the responding companies stated that the Swedish brand contributes to their business ‘partially/much’ or ‘very much’, an increase from last year’s survey. Sweden is renowned for its innovation ecosystem, which promotes start-ups and entrepreneurship by combining state incentives with a strong education system and substantial levels of research and development.
On sustainability, despite the higher percentage of responses indicating that consumers factor in sustainability from “much” to “very much” in their purchases, the majority of the respondent companies agree that sustainability has yet to become a more prevailing factor in Vietnam. Vietnam’s considerable progress in digital transformation was also noticeable in this year’s results.
Want to read a full overview of the survey results with detailed analysis? Download the report today.
ABOUT THE SURVEY
The purpose of this report is to enhance the understanding of Swedish companies’ performance in Vietnam and to share insights into the opportunities and challenges that the Vietnamese market poses.
The Vietnam edition of the survey was conducted in the first quarter of 2025 to assess how Swedish companies performed in 2024 as well as their expectations for 2025 and onwards.
Lastly, we would like to extend our sincere gratitude to the participating companies and respondents who have contributed to this report.
