“I am delighted to welcome Maha Bouzeid to Business Sweden. She will contribute to our collective success with her international experiences, commercial acumen and passion for sales and client development. Maha Bouzeid is an experienced leader and team builder, and I am convinced that she, together with the teams in Sweden and MEA, will be a force for impact and growth in our business”, says Jan Larsson, CEO of Business Sweden.

Maha Bouzeid has spent most of her career abroad, working at Ericsson and then returning to Sweden a few years ago to be part of the growing energy sector at Polarium. She has also worked with Senior Material, a company within the battery value chain, that Business Sweden supported in establishing a local factory in Sweden. Additionally, Maha Bouzeid gained valuable experiences working with smaller startups, which provided her with a deeper understanding of various industries and their distinct challenges.

“By fostering a collaborative and empowering work environment, I believe we can achieve remarkable outcomes. I am excited to coach and develop team members, leveraging their expertise and collective strengths to drive impactful results for Swedish companies. Together, we will showcase the tremendous potential of Swedish businesses in regions all over the world as well as enhance Sweden's attractiveness for external investors”, says Maha Bouzeid.

Maha Bouzeid’s expectations for her new position are rooted in her personal connection to the two regions, with Lebanon as her birthplace and Sweden as her childhood home. She has had the privilege of working in the MEA region for several years, most recently the UAE. She possesses a global perspective and a profound appreciation for cultural diversity.

“My familiarity with the cultures and languages of these regions, including fluency in Arabic, enables me to understand and appreciate the nuances necessary for fruitful business endeavors. I eagerly look forward to driving success and making a significant impact for Business Sweden, alongside the teams in Sweden and MEA, says Maha Bouzeid.