Key facts in numbers

• 4 regional teams involved
• 4 competitors analysed
• Quarterly updates delivered
• Real-time alert system introduced

 

Gaining clarity in a competitive market

Pricer, a world-leading provider of Electronic Shelf Label (ESL) systems, operates in a fast-changing retail technology landscape. To remain competitive, the company needed deeper insights into emerging rivals across Asia and Europe. As part of a broader strategic initiative, Pricer turned to Business Sweden for support.

“We needed to understand them better to know how to play our cards,” says Finn Wikander, Chief Product Officer. “That’s why we turned to Business Sweden, who had both the capability and the access to deliver the insights we needed.”

 

High-quality insights from four key markets

Business Sweden mobilised teams across Korea, France, China, and Taiwan to produce in-depth competitor analyses based on local sources. This included structured reports, qualitative interviews, and a consolidated comparison summary to support senior decision-making.

“You were very good at listening to what we were after and translating that into action,” says Wikander. “That responsiveness and flexibility were excellent.”

Pricer highlighted the quality of the deliverables, including insights that would have been difficult to obtain independently.

 

You were very good at listening to what we were after and translating that into action. That responsiveness and flexibility were excellent. Finn Wikander, Chief Product Officer
Strategic impact and ongoing support

The findings helped Pricer refine its global strategy and make more informed decisions regarding market positioning. Business Sweden also implemented quarterly monitoring and an early-warning alert mechanism to track major changes in competitors’ activities.

Compared with global consulting firms, Pricer emphasised Business Sweden’s cost-effectiveness, cultural understanding, and ability to deliver right-sized support.

 

Challenge

Pricer needed deeper insights into key competitors to inform its global strategy and sharpen market positioning.

Solution

Business Sweden delivered in-depth competitor analysis across four markets, supported by a consolidated overview and ongoing monitoring.

Result

Pricer gained insights that shaped new strategic decisions and clarified future direction.

Value impact

The collaboration provided high-quality, actionable intelligence with strong local relevance and excellent value for money.

 

About Pricer

Pricer is a global leader in Electronic Shelf Label (ESL) systems, delivering real-time pricing and in-store automation solutions. Founded in 1991 and headquartered in Stockholm, Pricer serves major retailers worldwide with fast, reliable, energy-efficient technology.