Key facts in numbers
• 2 shortlisted manufacturers, 1 long-term partner selected
• Partnership helped reduce delivery times to the region
• Investment estimated to pay off within first year
• Weekly advisory support from Business Sweden Beijing
Addressing delivery times and competitiveness
Runius Design had been selling to APAC for years but faced growing challenges: long lead times from Sweden, rising customer expectations, and price pressure from local competitors. To remain competitive in the fast-growing hospitality market in China and APAC, the company needed better market understanding and a regional production footprint.
Insight-driven market preparation
Business Sweden delivered a structured market analysis covering hospitality trends, customer preferences, and growth segments in mainland China. These insights helped Runius Design understand where demand was developing and how to better engage its distribution partner.
“Business Sweden helped us conduct market research and manufacturing sourcing, resulting in us finding a local manufacturing partner in Shenzhen that enabled us to better serve our customers in China and Asia,” says Christian Runius, CEO and Founder.
Business Sweden helped us conduct market research and manufacturing sourcing, resulting in us finding a local manufacturing partner in Shenzhen that enabled us to better serve our customers in China and Asia
Finding and securing the right partner
Business Sweden identified, prioritised, and facilitated communication with suitable manufacturing partners based on Runius Design’s technical and operational needs. Two candidates conducted trial orders; one was selected as the long-term partner.
“The project went smooth and gave us lots of insights. The team at Business Sweden Beijing has been crucial in this success,” says Runius.
The partnership has strengthened competitiveness, improved delivery times, and enabled Runius Design to focus on innovation, customer engagement, and global business development.
The project went smooth and gave us lots of insights. The team at Business Sweden Beijing has been crucial in this success
About Runius Design
Runius Design is a Swedish designer and manufacturer of premium hospitality products. Known for quality craftsmanship and functional Scandinavian design, the company serves hotels, resorts, and hospitality clients worldwide with innovative, durable, and customer-centric solutions.
