Driven by geopolitical uncertainty, rising defence spending, and green-transition investments, governments are launching record numbers of competitive and digitalised tenders. For Swedish companies, this expanding market presents both a challenge and a major opportunity.
Despite Sweden’s strong industrial base and global reputation for quality and ethics, Swedish firms remain under-represented in international tenders. Yet their strengths — in sustainability, innovation, and reliability — align perfectly with the priorities defining today’s procurement landscape.
In this Executive Global Insights report, Business Sweden examines how Swedish companies can raise their game in global tenders. Based on 25 interviews with business leaders, financiers, and public-sector experts, the study outlines key success factors: early engagement, local presence, digital readiness, and clear value communication.
About the report
Developed by Business Sweden’s global experts and Team Sweden partners, the report identifies four forces transforming public procurement — growth, transparency, sustainability, and digitalisation — and shows how to turn complexity into opportunity.
The Executive Global Insights series helps Swedish business leaders navigate the world’s most important trade and investment shifts, with actionable insights from Business Sweden’s advisors in over 40 markets.
Subscribe to the report series here.
