Success in China’s vast and diverse consumer market is not an easy or quick win. Brands from across the consumer spectrum have been challenged by the demands and unique need to rethink long-standing marketing and sales strategies. But when a brand cuts through and gains market share the rewards are plentiful.
Based on extensive research with nine of the leading Swedish brands in China our latest report on the Chinese consumer market, Cracking the complex code, provides relevant insights and strategical advice for companies looking to carve out a profitable space in one of the world’s most competitive markets.
Download the report to read our learnings from Swedish companies’ success in the Chinese consumer market.