Despite Swedish companies’ success in the region, there is an increasing gap between the ambitions and strategies most of them have today, and the opportunities and challenges they will face over the next decade.

This new business landscape is re-shaping not only APAC but is having a major impact on markets all over the world. While risks need to be navigated, companies need to take bold action and capture new opportunities. They must find ways to adapt and meet future challenges to stay or become competitive – to survive and thrive. At Business Sweden we call it The APAC Imperative.