Over the last few years, China's continuous growth across several sectors has transformed the country into a leading consumer market. It is now the world’s second largest economy and Sweden’s biggest trading partner in Asia.
MAJOR ECONOMIC REFORMS

China is currently going through major economic reforms, changing course from relying on exports and manufacturing to a model with domestic consumption and the service sector at heart. This goes hand in hand with growing competition between increasingly capable Chinese companies, both in China and across the globe.

NUMEROUS POSSIBILITES

Increased buying power, rapid urbanisation and improved connectivity have opened up countless business opportunities for international companies. The country’s efforts to address environmental issues and transition to a more circular economy will also present numerous possibilities, for example in the energy and clean tech sectors. In addition, there is an emphasis on many other areas where Sweden is at the forefront, including health care and life science, automotive and transportation, and industrial equipment.

STAY AGILE

Due to the rapid development on the Chinese market, it is vital to set up a targeted strategy and maintain an agile approach. Opportunities also come with challenges, which require a close market presence to understand and manage. It is also good to know that Chinese companies tend to have a complex organisational structure that can be difficult to navigate as a newcomer on the market. See more tips on how to succeed in China in the interview with our country manager Per Portén below.

HOW WE CAN HELP

To help Swedish businesses in mainland China, Business Sweden has had a presence here since 1994. One office is located in the capital of Beijing and another in Shanghai. Some of our key services include creating tailor-made market analyses, giving strategic advice, and finding suitable business partners. Our extensive contact network is also a strong asset for many companies.