As one of the largest economies in the Asia-Pacific region, Australia remains a strategically important market for Swedish companies, supported by its scale, strong purchasing power, and stable institutional environment. For many companies, Australia serves not only as a local market but also as a regional base for operations and long-term customer relationships.
At the same time, survey results point to a more cautious operating environment. Companies highlight rising costs, tighter financing conditions, and increased uncertainty around investment decisions. While demand remains stable in key sectors such as mining, infrastructure, and industrial services, customers are increasingly delaying or restructuring capital expenditure.
Competitiveness in Australia is closely linked to local presence, strong relationships, and operational adaptability. The Swedish brand remains a clear asset, particularly where it reinforces strengths in quality, sustainability, and innovation.
Australia is widely perceived as a low-risk, transparent market, with high satisfaction regarding institutional fundamentals. However, regulatory complexity, particularly across states and territories, continues to create friction and increase the cost of doing business.
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ABOUT THE SURVEY
To assess the opportunities and challenges faced by Swedish companies in international markets, Team Sweden conducts annual Business Climate Surveys across multiple markets worldwide. This year’s survey in Australia includes responses from 47 Swedish and Swedish-affiliated companies operating in the country. More than half of the respondents represent industrial companies, while another quarter are professional service providers. The vast majority have been active in Australia for more than five years.
We would like to extend our sincere appreciation to all participating companies and respondents who contributed to this report. Team Sweden in Australia hopes that the findings will serve as a basis for continued dialogue with Australian authorities and other relevant stakeholders.
