Business Sweden invites start-up, scale-ups, investors, corporates and ecosystem players to join the Team Sweden engagement as Sweden acts as Guest Country of Bits & Pretzels. Between 28-30 September, 2026 you will get to experience a unique conference taking place in conjunction to Oktoberfest.
Participants can expect three days at Bits & Pretzels 2026 as part of the Swedish delegation, with full conference access, curated networking, and 1:1 meetings in the Team Sweden lounge. The program includes pitching and exhibition opportunities, tailored GTM DACH workshops, investor and partner matchmaking, side events with VCs in Munich and partners, and an exclusive networking dinner at Oktoberfest.
We invite interested participants to reach out to us to learn about the engagement packages for start- and scale-ups, investors, corporates and ecosystem players.
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