CLIENT CASE
- Mapped potential export markets for outdoor and adventure products
- Received a concrete list of partners to contact
- Gained support to bridge language barriers and navigate local regulations
- Identified Poland as a promising market with clear growth within the outdoor sector
THE CHALLENGE
Gränsfors Bruk has historically grown organically thanks to a global community of fans and a limited, craft‑driven production. After the pandemic, the situation changed, which prompted the collaboration to explore potential export markets. The company needed structure, insight and a methodical process to identify the right steps forward.
Business Sweden-s SUPPORT
Business Sweden provided the strategic foundation required to assess future market opportunities. By combining global market insights with a local presence, the team created a clear pathway into the Polish market.
- Conducted a market study for outdoor and adventure products
- Analysed markets with favourable conditions, such as forest‑rich countries and countries with a strong outdoor culture
- Developed a concrete list of potential partners in Poland
- Supported the company in dialogues, language matters and local trade barriers
Result
The collaboration gave Gränsfors Bruk a clear picture of which markets offer the greatest potential, and why Poland is a logical first destination. Through structured analysis, hands‑on support and a concrete network of potential partners, the company can now make more informed decisions about its continued international expansion.
ABOUT Gränsfors Bruk
Founded in 1902 in Hälsingland, Gränsfors Bruk is internationally recognised for its handcrafted axes. The company combines traditional craftsmanship with modern production and has a loyal following in markets such as Germany, Japan and the United States.