Client impact
- Gained a stronger market position in multiple African countries
- Faster access to public‑sector decision‑makers through coordinated business‑to‑government (B2G) engagement
- Secured confirmed engagements with international development partners
- Established a robust partnership pipeline supporting future pilots and collaboration paths
The challenge
SchoolTry aimed to expand its digital education platform across Africa but needed support to navigate regulatory environments, understand market conditions, develop government relationships and engage international development organisations.
Business Sweden’s support
Business Sweden provided targeted support that helped SchoolTry navigate markets and build key public‑sector and partner relationships.
- Provided market insights and high‑level analysis for Nigeria, Kenya and South Africa
- Facilitated interactions with public institutions to accelerate B2G engagement
- Led a structured partnership‑engagement process with development organisations
- Refined outreach messaging and maintained traction through persistent follow‑ups
With Business Sweden and Team Sweden by our side, we have been equipped to foster meaningful partnerships with government decision-makers in Nigeria and Kenya, paving the way for transformative education solutions across Africa.
Result
Through market insights, strengthened public‑sector engagement and coordinated outreach to development partners, SchoolTry advanced its readiness for pilots and broader public‑sector collaboration. By the final project phase, the company had secured confirmed engagements with organisations including GPE, Swedfund, UNIDO, SIDA and Injini.
About SchoolTry
SchoolTry AB is a Swedish EdTech company offering a digital school‑management platform that improves communication and collaboration across schools. Founded in 2018, the company aims to become a leading EdTech provider in Africa and contributes to UN SDG 4.
Project team
- Anthonia Adenaya Huard, Country Manager Morocco and Regional Manager North and West Africa
- Madeleine Fries Martinelle, Trade Commissioner Kenya
- Nathalie Thiel, Project Manager Morocco
- Ehi Ehoche, Consultant Nigeria