CLIENT IMPACT
- Introduced to key stakeholders and decisions-makers at Changi airport
- Expanded its distributor network in Singapore
- Established a long‑term collaboration platform in India and Japan
- Increased its presence in the airport and infrastructure segment
CHALLENGE
Green Furniture Concept wanted to accelerate its international footprint in Asia and identified Singapore as a strategic market in its five‑year plan. To realise this, the company needed support to reach key decision‑makers, evaluate distributor options and navigate cultural expectations in a highly competitive public‑infrastructure environment.
Business Sweden's SUPPORT
- Maintained an ongoing advisory dialogue on international expansion
- Identified Singapore as a key opportunity
- Facilitated meetings with three potential distributors on short notice
- Arranged and joined meeting with decision‑makers
- Continued support for expansion into India and Japan
Results
The collaboration enabled Green Furniture Concept to quickly establish a presence in Singapore and initiate a structured dialogue with decision‑makers at Changi Airport. Business Sweden’s coordination of distributor meetings and access to airport decision‑makers helped the company move from first contact to established dialogue in a short time. The partnership is now expanding to support market entry activities in India and Japan, where cultural understanding and local partner access remain critical.
ABOUT Green Furniture Concept
Green Furniture Concept is a Malmö‑based manufacturer of sustainable furniture for public interiors. The company is known for seamless, flexibly winding benches and acoustic lighting solutions designed to optimise space and visitor flow. Its products are installed in high‑traffic environments such as Stockholm Central Station, Montreal Airport and Topanga Mall in Los Angeles.