Norway continues to offer strong opportunities for Swedish companies thanks to high purchasing power, political stability, strong institutions, and close economic integration with Sweden. Investments in energy, infrastructure, healthcare, maritime industries, defence, and industrial technology continue to create opportunities across multiple sectors.
At the same time, companies describe a more demanding operating environment. Customs procedures, regulatory complexity, high labour costs, access to specialised talent, and corporate taxation continue to affect competitiveness and operational efficiency.
Cooperation between Sweden and Norway remains particularly strong within sectors such as energy, infrastructure, industrial solutions, healthcare, sustainability, maritime industries, and digital services. Norway’s continued focus on the green transition, electrification, offshore wind, and resilient supply chains creates further opportunities for Swedish companies offering sustainable and high-value solutions.
Competitiveness in Norway is closely linked to partnerships, customer relationships, cost efficiency, sales competence, and brand strength. The Swedish brand continues to be associated with quality, reliability, sustainability, and strong professional standards.
Norway is widely regarded as a stable, transparent, and highly reliable market with strong infrastructure, high levels of personal safety, and well-functioning institutions. At the same time, companies continue to point to customs, regulatory complexity, taxation, and talent shortages as key operational challenges.
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ABOUT THE SURVEY
To assess the opportunities and challenges faced by Swedish companies in international markets, Team Sweden conducts annual Business Climate Surveys across multiple markets worldwide. This year’s survey in Norway includes responses from 74 Swedish companies operating in the country. Industrial companies represent a significant share of respondents, while professional services and consumer companies also make up a considerable share. The majority of respondents have been active in Norway for more than five years.
We would like to extend our sincere appreciation to all participating companies and respondents who contributed to this report. Team Sweden in Norway hopes that the findings will serve as a basis for continued dialogue with Norwegian authorities and other relevant stakeholders.
