Applying to the Catalyst programme

Five reasons to apply  

Accelerate your global expansion:

  • Tailored market entry project to support and accelerate your growth journey
    (worth 175,000 SEK*)
  • Pitch your company to investors, venture capitalists, angel investors and experts in your industry
  • Get access to experienced mentors and advisors
  • Find partners through our global network of contacts
  • Get shortlisted to initiatives and events within the global ecosystem

Admission fee if selected: 30,000 SEK



Apply now to accelerate your international growth



Does your company tick the boxes?

Applicants to the Catalyst programme need to meet the following five entry requirements:   

  • A scalable business model  
  • A go-to-market plan for international growth 
  • A run rate to cover +12 months (or proof that you are raising capital) 
  • A minimum of two full-time employees dedicated to global growth
  • A proven track record

How it works



Your application is reviewed by our validation board. If validated, you will develop a tentative project plan.

Pitch to investment committee

Convince our Investment Committee. You get 10 minutes for your pitch followed by a five-minute Q&A session. Six companies will pitch and three get selected, giving you a 50 per cent chance of success.

Execute plan

Put your market entry plan into action together with the Business Sweden team.

Get ready to go global

The Catalyst programme has pitch days throughout the year in nine categories where innovative solutions are paving the way for transformation. 

Our pitch day calendar 2021: 

Mixed Committee / January
Selected companies: Seably, Bintel, Braive
Consumer products (media, food, retail, SaaS) / June
Selected companies: Avolt, Lassie, Wellibites
Artificial Intelligence (AI) / March
Selected companies: Ngenic, SiB Solutions, Peltarion
Sustainability impact / June
Selected companies: GRC Watch, Care to Translate, Trustrace
Gaming / Immersive Industry / E-Sport / April
Selected companies: Warpin, Gleechi, Charge
E-mobility and future mobility tech / June
Selected companies: Cake, Cloudbackend, Gapwaves
FinTech / May
Selected companies: Trust Anchor Group, Treyd Services, Doconomy
Life science / August
Selected companies: Gasporox, GPX Medical, Medfield Diagnostics
Connectivity, IndTech / May
Selected companies: Sendify, MTEK, Greenlytics
Energy and deep tech / August

The pitch dates for 2022 will be announced shortly. Send your application now to secure your chance of getting selected. 


Meet the Catalyst Committee

Our jury consists of angel investors, innovation executives, representatives from venture capital firms and start-up ambassadors. With proven experience from start-up scenes worldwide – from San Francisco to Hong Kong – they offer an invaluable network of contacts.  

Catalyst committee - a mix of industry experts and investors

Elisabeth Thand Ringqvist, Edge Venture Capital, Stockholm
Lars Vestergaard, Head of start-up EMEA, Oracle, Copenhagen
Marc Keveles, Crossroads & Innovative Angels, New York/Gothenburg
Fredrik Posse, Angel Investor, Soundtrap, Stockholm
Tanya Marwin-Horowitz, Butterfly Ventures, Stockholm/New York
Daniel Kjellen, Megamore Ventures Advisors, San Francisco
Per Mollin, RockMill, Stockholm
Binh Johansson, Nordic Innovation House, Hong Kong

Tobias Glitterstam, Business Sweden Americas
Head of Ecosystem, Business Sweden   

+ Selected guest experts and investors


Explore alumni

These are just a few of the more than 100 Catalyst participants who have taken their company global following the programme. 

General questions about the Catalyst programme?

If you have questions about this specific programme, feel free to ask us any general questions by email. We aim to answer all queries within 48 hours.