Expand your market and accelerate your sales

Growth advisory

Key challenges we help you solve
  • Identifying which markets offer the strongest potential for your products or services 
  • Deciding how to enter a market and which route to market best suits your growth ambitions  
  • Finding and assessing customers, partners or distributors in new environments 
  • Understanding differences in customer behaviour, regulations and competitive dynamics across markets 
  • Building local traction and navigating complex or slow‑moving sales processes 

 

What sets our growth advisory apart
  • A global network, including teams working closely with Swedish embassies and public stakeholders, helps you understand local ecosystems from day one  
  • Local insight from colleagues in more than 40 markets strengthens your understanding of customer needs, regulations and sales practices 
  • Structured advisory methods support clear decisions and efficient execution across all stages of your growth journey 
  • A lifecycle approach that connects strategy, market entry and sales acceleration helps turn decisions into commercial results 

How we support your growth

Our support covers the full growth lifecycle. You can engage us for a specific phase or for broader international growth planning.

Set Direction

We help you define where and how to grow internationally by assessing market potential, prioritising geographies and identifying the right strategic path. Our support clarifies your direction and gives you a solid basis for investment and expansion decisions.

Market Expansion

We analyse and prioritise markets based on demand, competition and practical conditions. Together we define the right entry strategy and route to market. We help you understand customers, regulations and business practices early in the process.

Sales Acceleration

We help you build traction in new or existing markets by identifying customers and partners, strengthening sales channels and supporting complex sales processes. Local teams provide insight into buying behaviour and decision processes so you can focus where it matters most.


Working with Business Sweden is a remarkably effective way to enter new markets and access and engage with the key stakeholders from both the public and private sectors.
Martin Edlund, CEO at Minesto AB
How we work WITH GROWTH ADVISORY

Our approach combines clear analysis with local insight to guide your international growth. We focus on practical support that helps you move from understanding opportunities to taking the next step with confidence.

Process

We combine analysis with hands‑on support from teams in global markets. This ensures that recommendations reflect practical conditions and local market dynamics. 

Analysis

We translate findings into clear recommendations that help you prioritise opportunities, assess trade‑offs and determine the next steps.  

Relevance

Our advice is informed by local insight from colleagues around the world. This helps you understand market behaviour, procurement processes, regulatory requirements and sales dynamics in each region. 

Collaboration

We work closely with your team throughout the engagement. You are involved at each key stage to ensure alignment, relevance and momentum in your growth journey. 

Who this is for

Growth advisory supports companies that: 

  • Are exploring opportunities in new international markets 
  • Want to validate where and how to grow before investing 
  • Need support identifying customers, partners or distributors 
  • Are looking to strengthen local traction and sales performance 
  • Require guidance across both strategy and execution in their international growth work 

We adapt our support to your situation, whether you are defining your direction, expanding into a new market or building sales momentum in an existing one. 

Explore more of our advisory services

Mergers and acquisitions (M&A)

Identify and acquire the right companies globally.

Supply chains

Optimize and expand your global supply chains.

Geopolitical advisory

Understand geopolitical risks that influence trade and expansion.

Talk to me about your growth ambitions
Head of Strategic Client Development Vivianne Gillman Phone +66 2 254 8290
Business Sweden can support you

From early strategic direction through to market entry and accelerated sales. If you are preparing to grow internationally, we are ready to help you explore your options and take the next step with confidence