Our workshops help small and medium-sized companies develop their international business and create the conditions for profitable growth in new markets. Through a combination of practical workshop sessions, individual coaching and market insights, you get support in making better decisions ahead of your international expansion.
You will learn how to:
- Prioritise the right export markets based on business potential and the path to sales
- Identify relevant customer segments and business opportunities internationally
- Adapt your offering and positioning to increase competitiveness in new markets
- Develop a concrete international business case and decision-making framework
- Validate market potential and demand in selected markets
In addition to the workshops, you will have access to advice from international business developers with experience in global expansion. You will also become part of a network of companies with similar growth ambitions, giving you the opportunity to exchange experiences with other companies facing similar international expansion opportunities.
Why companies participate
- Reduce the risks associated with international expansion
- Gain better decision-making support for investments and market selection
- Reach new markets and business opportunities faster
- Build a sustainable strategy for long-term international growth
See the calendar below for more information about each workshop and how to register.
Export Ready: Luleå
Dates: 11 November, 23 November & 8 December Price: Free of charge
Export Ready: Umeå
Dates: 11 November, 23 November & 8 December Price: Free of charge
Export Ready: Linköping/Norrköping
Datum: 17 November, 1 December och 16 February.
Questions we discuss
- Which export market is best for your company?
- Which customer segments should you prioritise in the selected market?
- Which strategy will help your company establish sales in the selected market as quickly, easily and securely as possible?
- What will the initiative cost your company, and which resources do you need to secure to implement your chosen strategy?
Workshop programme
The programme consists of three workshops where, together with other innovative companies, you will explore new opportunities and identify drivers for future growth, with guidance from Business Sweden.
Workshop 1
2 hours, in-person meeting
- What does your international business look like today? What are your plans and challenges?
- Define goals for international expansion, both in the short and long term.
- Develop your international expansion plan and a prioritised action list
Workshop 2
2 hours, online meeting
- Market prioritisation – Which markets should you focus on and why?
- Market insights – What information do you need to decide whether to enter these markets and how you should approach them?
- What do you need to prepare to engage in the market and achieve a successful market entry?
Market validation: Individual support from Business Sweden's international offices to help you gather key market insights that strengthen your decision-making.
Workshop 3
2 hours – in-person meeting
Present your international expansion plan to the group and receive their feedback.