This is a unique opportunity for Swedish SMEs to explore the dynamic markets of Japan and South Korea through a Business Sweden-led delegation to Tokyo and Seoul. The initiative supports the Swedish government’s strategy to boost exports and strengthen Sweden’s presence in Asia and Oceania.
By immersing yourself in these key markets, you will gain valuable insights into the local business climate and opportunities. Direct engagement with local experts and stakeholders will help you build essential market knowledge, understand customer needs, and develop tailored strategies for market entry and expansion.
In addition to gathering valuable market intelligence, the delegation offers a platform to build networks with key stakeholders and decision-makers. These connections can be instrumental as you navigate the business landscapes of Japan and South Korea and work toward long-term partnerships.
As both countries aim to accelerate innovation and sustainability, this delegation provides an opportunity to leverage Sweden’s strong reputation as a forward-thinking and environmentally responsible nation. Our goal is to help you better understand two markets that are actively seeking innovative, sustainable products and services.
We invite you to join this trip and explore your business potential in Japan and South Korea.
Welcome!
Programme Information
- General delegation program to Tokyo and Seoul to learn more about these markets
- Ca. 2 days of meeting program per city
- Meeting program components per city:
-Information/Knowledge-sharing sessions with trade agencies/local authorities
-Meeting/Visits to local companies/project-sites
-Networking events/mingle - Pre-arrival session for preparation
- Consultant support up to 32 hours to validate market(s) post-delegation
Further Information
Focus Asia SME Study-trip 2026 to Japan & Korea.pdf
Timeline
23 January 2026: Registration deadline
23-27 March 2026: Delegation program
27 March 2026 - onwards: Support with additional individual market validations
