Sweden and Morocco share a long-standing and steadily growing economic relationship. In January 2025, Swedish exports to Morocco reached SEK 287 million, marking a 6.94 per cent increase from the previous year.
Morocco offers a compelling value proposition for Swedish businesses, combining high engineering quality, competitive labour costs, and geographic proximity to Europe and Sweden.
Swedish companies in Morocco reported solid financial performance in 2024, with 78 per cent operating profitably and remain broadly optimistic about turnover prospects, with 83 per cent expecting growth over the next twelve months.
The Swedish brand is widely perceived as an asset. According to the survey, 78 per cent of respondents believe the brand contributes either partially or significantly to their business.
Morocco faces serious environmental challenges, and in response, Morocco has emerged as a regional leader in sustainability. Most Swedish companies in Morocco believe that customers in their industry consider environmental aspects to some extent when making purchasing decisions.
Want to read a full overview of the survey results with a detailed analysis? Download the report today.
ABOUT THE SURVEY
This is the first time the Business Climate Survey has been conducted in the Moroccan market, offering a valuable baseline for future assessments. In 2025, the survey gathered responses from 18 Swedish companies of varying sizes and sectors operating in Morocco. Data collection took place between February and March 2025.
We hope this report will serve as a useful resource for all companies interested in the Moroccan market. By reflecting the perspectives of Swedish firms already operating in the country, it complements broader macroeconomic analyses and statistical data.
As always, Business Sweden and the Embassy of Sweden in Morocco remain committed to supporting Swedish companies in exploring and expanding their presence in Morocco.
