Having participated at Cosmoprof for five years, we have firmly established our presence, and we are looking forward to this sixth edition gathering both experienced and new participants in the Swedish pavilion. Swedish beauty is internationally recognised and admired for its innovative, sustainable, and high‑quality products. We are also pleased to see an increased presence and closer collaboration with our Norwegian neighbours, further strengthening the Nordic voice at the fair. Cosmoprof is an essential platform for Swedish companies active in the beauty sector to engage with key distributors, retailers, and other important stakeholders globally through the support of Business Sweden”, says Pelle Jacobson, Trade and Invest Commissioner at Business Sweden.

The official inauguration of the Swedish pavilion will take place on Thursday, March 26, together with the Embassies of Norway and Sweden in Italy and Innovation Norway, highlighting this year’s themes: sustainability, natural beauty, innovation and quality - themes that are leading the way in future beauty trends.

When? March 26-28

Where? Hall 16, pavilion C20-D25 and D24

Swedish exhibitors at Cosmoprof Bologna 2026:

  • Björk Haircare
  • By Ström
  • Dahlbergs Scandinavia
  • Headon Products
  • Nõberu Stockholm
  • October Stockholm
  • Skinome
  • Xlash

Check out our landing page: Sweden (cosmoprof.com)

For more info and if you would like to visit the Swedish Pavilion, please contact: monica.sommarvinge@business-sweden.se

Further information 

For more information, please contact Business Sweden’s press office: press@business-sweden.se 

About Business Sweden 

Business Sweden is the Swedish Trade & Invest Council. We help Swedish companies grow global sales and international companies invest and expand in Sweden. Our advisors and industry experts provide market analysis, strategic guidance, and hands-on support at more than 40 locations worldwide.