Services enabling public procurements globally

Business to government

How we can help

The relation to government representatives and other public sector stakeholders can be a make-or-break factor for success. Thanks to our dual public and private ownership, we have connections that give maximum value from public partnerships abroad.

Our services

By analysing the public sector in your markets, we can help you navigate complex regulations and create a targeted strategy.  We can also provide access to and aid communication with stakeholders at all levels of state-owned organisations and departments.

What you can expect

Our services save you time and effort to understand complex regulations, taking the shortest route to market. You will also increase your chances of winning public deals and minimise the risk associated with global expansion significantly.

All our services are tailor-made. Here is a selection of common questions about global B2G-strategies and how we can help.

Can you help me create an international B2G strategy?

Absolutely! Creating a solid strategy that takes local conditions into account can make a huge difference and set you on the right track from the start.

This is how we can help:

  • Develop a tailor-made growth strategy and tactical plan
  • Keep you updated on regulatory changes in the local market
  • Solve regulatory challenges that may arise if you offer innovative solutions or a new business model

How do I find and get access to relevant stakeholders?

We understand that it is a challenge for many companies to identify who the relevant government stakeholders are, let alone shape a message that suits them – especially in an international market where the cultural values are new to the company. And yet it is so important to develop good working relations with government representatives for a successful business venture within the public sector.

This is how we can help:

  • Identify key contacts, explain the role they play and how they interact with each other
  • Help you to complete proposals and submit tenders
  • Give advice on the opportunities of partners and alliances

I’d like to streamline my communication for the public sector in a new market. Can you help?

Getting a company’s message across in a remote market is a delicate affair. It must be adapted to the local market context and placed in channels where the intended recipients will consume the message. This requires deep knowledge not only of the local stakeholders and media channels, but also of your offering, company culture and communication style.

This is how we can help:

  • Plan and create an effective communication strategy
  • Use our networks, media contacts, and international meeting arenas to support your communication efforts
  • Tailor your marketing messages to the local context and key stakeholders, ensuring that you reach the intended audience effectively
  • Lower policy hurdles and increase public-sector demand

I have contacts in the public sector but would like to improve our work relations. What can I do?

We know that it can be hard to develop good work relations between your company and the government representatives in a market with a different culture.

Business Sweden’s business developers are well aware of the local business climate, and understand that a well-crafted tactical approach is needed for a successful public sector business venture.

This is how we can help:

  • Use our extended contact network to identify important stakeholders
  • Create settings and forums that aid transparent communication
  • Bridge cultural differences and help you to get your message across in the right context

How we helped our clients succeed

Se alla kundcase
Atlas Copco’s new strategy boosts growth in Asia

Following a strategic shift, Southeast Asia is back at the forefront of Atlas Copco's operations, with impressive results.

Cultural understanding is key for EQL pharma's success in india

With hands-on support, EQL Pharma gained valuable insights that helped the team understand diverse cultural perspectives and identify practical ways to collaborate more effectively, strengthening their operations in India.

Shift4Good invests in Sweden to drive green transport innovation

The international impact fund expands its Nordic presence and backs Swedish maritime tech company Cetasol – accelerating the decarbonisation of transport.

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Questions about how we can help you do Business to Government?

If you have questions about our services, feel free to ask us any general questions by email. We aim to answer all queries within 48 hours.