Client cases

How Tiger of Sweden ventured into the Korean market

South Korea’s lucrative fashion and beauty industry looked a perfect fit for Tiger of Sweden’s expansion plans into Asia. But with no market presence, the fashion label did not know where to start. Fortunately, Business Sweden was able...

Fast track to build Asia presence for Swedish beauty brand

With an eye on growing demand for vegan products in Asia, Sweden’s personal beauty brand has caught attention.

Bugging to learn how a Swedish startup has expanded in Asia? Look to Global Bugs!

A Swedish Entrepreneur, Thailand, and Bugs? Business Sweden aims to present a compelling narrative of how a Swedish company has taken a bold step to move to set up their business in Thailand and try to address the global protein...