Nigeria continues to offer strong opportunities for Swedish-related companies, supported by its large market size, strong underlying demand, and role as one of Africa’s leading economies. A growing population, diversified demand across sectors, and Nigeria’s position as a commercial hub in West Africa continue to make the country an attractive long-term market.
At the same time, companies report significant operational and structural challenges. High financing costs, regulatory complexity, foreign-exchange access, infrastructure constraints, and customer price sensitivity continue to affect business performance and competitiveness.
Cooperation between Sweden and Nigeria remains strong within sectors such as energy, industrial solutions, healthcare, telecommunications, professional services, and consumer-related industries. Nigeria’s long-term demand fundamentals and continued economic development continue to create opportunities for Swedish companies offering innovative and sustainable solutions.
Competitiveness in Nigeria is closely linked to cost efficiency, strong partnerships, customer relationships, and effective local execution. The Swedish brand continues to be associated with quality, reliability, long-term commitment, and trust.
Nigeria is widely regarded as a high-potential market with strong long-term demand fundamentals and significant commercial opportunities. However, companies also point to infrastructure limitations, regulatory frictions, and financial constraints as ongoing challenges in the operating environment.
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ABOUT THE SURVEY
To assess the opportunities and challenges faced by Swedish companies in international markets, Team Sweden conducts annual Business Climate Surveys across multiple markets worldwide. This year’s survey in Nigeria includes responses from 30 Swedish-related companies operating in the country. Industrial companies represent a significant share of respondents, while professional services and consumer companies also make up a considerable share. The majority of respondents have been active in Nigeria for more than five years.
We would like to extend our sincere appreciation to all participating companies and respondents who contributed to this report. Team Sweden in Nigeria hopes that the findings will serve as a basis for continued dialogue with Nigerian authorities and other relevant stakeholders.
