As one of Europe’s most competitive and innovative economies, Switzerland continues to offer significant opportunities for Swedish companies. Strong infrastructure, a highly skilled workforce, a stable financial system, and a world-leading innovation ecosystem make Switzerland an attractive market across multiple sectors.
At the same time, companies report a more demanding operating environment. Customs procedures, regulatory requirements, talent shortages in specialised roles, and global economic uncertainty continue to affect competitiveness and business decisions.
Cooperation between Sweden and Switzerland remains strong within sectors such as life sciences, industrial equipment, advanced manufacturing, financial services, technology, and innovation-driven industries. Switzerland’s continued focus on research, innovation, sustainability, and high-value industries creates opportunities for Swedish companies offering advanced and sustainable solutions.
Competitiveness in Switzerland is closely linked to partnerships, customer collaboration, service development, and strong local relationships. The Swedish brand continues to be associated with quality, innovation, sustainability, and reliability.
Switzerland is widely regarded as an attractive and stable market with strong infrastructure, a highly developed financial system, high levels of personal safety, and favourable business conditions. However, companies also point to customs procedures, talent availability, and regulatory complexity as ongoing challenges.
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ABOUT THE SURVEY
To assess the opportunities and challenges faced by Swedish companies in international markets, Team Sweden conducts annual Business Climate Surveys across multiple markets worldwide. This year’s survey in Switzerland includes responses from 49 Swedish companies operating in the country. Industrial companies represent a significant share of respondents, while professional services and consumer companies also make up a considerable share. The majority of respondents have been active in Switzerland for more than five years.
We would like to extend our sincere appreciation to all participating companies and respondents who contributed to this report. Team Sweden in Switzerland hopes that the findings will serve as a basis for continued dialogue with Swiss authorities and other relevant stakeholders.
