At this year’s edition of Bits & Pretzels in Munich between 29 September to 1 October, leading Swedish tech start-ups and scale-ups will be represented in Sweden’s Country Pavilion. This is a unique opportunity to expand on your relationships with potential partners and investors in the DACH region.

  • During three days the conference invites 5000 participants to take part in this exclusive network of founders and investors.
  • The first two days take place at the International Congress Center in Munich with a strong line-up of key-note speakers, company presentations, investor meetings and network events.
  • The final day of the conference ends in a private tent at the legendary Oktoberfest in central Munich where you will have the opportunity network with Table Captains which are industry representatives, business leaders and investors.

The conference

Some of this year’s speaker’s line-up has been released and includes speakers from EQT Ventures, Supercell, FPV Ventures, KKR, FC Bayern München, General Catalyst, TeamViewer, Mercedes AMG PETRONAS F1 Team, Voi Technology, and the German Start-up Association.

Start-up pitch competition

All exhibiting companies will have the opportunity to be selected for the start-up pitching competition. This will give you exposure and speaking time in front of 1500+ leading angel investors and VCs.


Experience a networking fest at Oktoberfest inside the private tent of Schottenhamel exclusive for Bits & Pretzels participants. During this segment you will spend 45 minutes at a table together with the Table Captain and six other participants. Once the time is up, you switch tables to the other Table Captain you have signed up for. Prior to the event you will receive an invite to choose your Table Captain on a first come, first served basis. The Table Captains are founders, investors, C-Level executives, or journalists.

As a part of the Swedish Pavilion, you will take part in tailor-made events exclusive for the participants that will run in parallel to the conference.

Match-Making Tour

A match-making tour will be organized for face-to-face introductions with key decision makers within the Bits & Pretzels community. Keeping the preferences of the participating Swedish companies in mind, the Business Sweden Team will work closely with Bits & Pretzels to ensure that you meet the relevant people of interest.

Start-up Exhibition Booth

By being a part of the Swedish Country Pavilion, you will have the possibility to book one of four start-up exhibition booths for a one-day exhibition. This is an excellent opportunity to showcase your company and meet relevant customers, partners, and investors on the networking ground.

On-site Workshop

Together with a company partner, a workshop will be held during the conference with the interest of the participating companies in mind. Date to be confirmed.

Delegation Dinner

Exclusive for the participants in the country pavilion hosted in collaboration with a Swedish company. Date and place to be confirmed.

Site visit in Munich

Dedicated site visit to a German or Swedish company based in Munich. Date and place to be confirmed.

If you are interested in joining, please reach out to Frederic Foerster on Please note that the spots are very limited. 

Sign up and register by 5th of June at the latest as there is a very limited availability.


Day 1 & 2: International Congress Center Messe in Munich Opening hours: 09:00 – 18:00

Day 3: Inside the private tent of Schottenhamel Spatenbräu at Oktoberfest in central Munich Opening hours: 10:00 – 13:00


Messe München, Messegelände, 818 23 Munich, Germany